I’d been a dedicated customer of a local food company from the day they opened. Lily had started out as a small-scale gardener and baker, selling her vegetables and sweetbreads at area farmers’ markets. That’s where I discovered her, and I made her table a regular stop on my Saturday morning rounds. As demand grew, she hired a few friends to help her expand her garden and bakery. After a few years, she had requests from local restaurants, a regular […]
Mike was the third-generation owner of a manufacturing facility located in rural North Carolina. He loved his town and the local culture, and he was proud to maintain a business there. In fact, he even wanted to add a line to his facility, but he had a problem—he’d tapped out the local market for qualified employees. While he offered excellent pay and benefits, he had trouble attracting applicants who didn’t already have roots in the community. His beloved small town […]
There is a new trend in the workplace. Since 2007, employer sponsored charitable programs have been rising steadily, with 20% of employers offering some kind of charitable options as of 2013[1.Halzak, Sarah. “Paid Time off for Volunteering Gains Traction as Way to Retain Employees.” Washington Post. The Washington Post, 11 Aug. 2013. Web. 27 Oct. 2015. http://www.washingtonpost.com/business/capitalbusiness/paid-time-off-for-volunteering-gains-traction-as-way-to-retain-employees/2013/08/09/86189774-fe95-11e2-96a8-d3b921c0924a_story.html]. Whether employers are offering their workers time off or matching contributions in their name, employers are learning that getting involved doesn’t just help […]
In order to create a successful business you have to have a great product or service, an intelligent, dedicated team to support you and a way to get in front of the right people to spread the message. If you are looking for a shortcut to getting noticed quicker you may consider creating a shtick. The shtick doesn’t have to be brazen and bold, but it has to be memorable to work, something people will not forget. In a […]