In this week’s video blog our expert guide, Don Hadley, discusses the difference between consultants and guides.

Let’s start with the definition of consultants:  “People who provide expert advice professionally.” (from Merriam Webster)  They then tell you what you need to do and then leave.

Merriam Webster Dictionary defines a guide as “a person who leads or directs other people on a journey.”

The next time you are wondering if you should hire a consultant or if you have had bad experiences with consultants in the past, ask the following questions and then give us a call.

• What could we improve upon if we had a guide to help navigate?

• Does your organization have tools and methods to track and measure improvements, sales, financials, and forecast for the future?

• Have you worked with a consultant previously and had a partnership with them?

If you need help navigating this treacherous business world and thriving for a better tomorrow, or if you would like to receive a copy of our Hiring Trusted Advisors Case Study, give our expert guides a call at 800-786-4332 or email JSabatini@AppliedVisionWorks.com.  Your success is in plain sight.  It just takes determination and action and only takes 30 minutes to get started!