When we build Purpose, Mission, Values etc. with our clients, too often the team loves it and decides to go with what they love. (You may visit the AVW Purpose, Mission & Values Page by Clicking Here)

While this is great to have team buy-in, Applied Vision Works also recommends doing some market research. Once the team has built whatever it is (it may also be a process, a project, a plan or whatever), share it with people that are going to be involved in it. Then, go the extra mile and share it with those that will be directly or indirectly influenced the success/failure of the project (typically clients, customers, and other employees).

This not only gets buy in but will also get great feedback that will help you to refine and improve what the team already thought was great. It will also save you some great embarrassment from time to time.

In anything you do, the best market research is to go directly to your audience. While we love focus groups, smart people and all of the other great research, don’t neglect your most important market research resource: your audience!

Some things to consider when conducting “Market Research”:

• Does your organization conduct “Market Research” on a regular basis?
• Does your organization know who its audience is?
• Does your organization have an executable plan for obtaining feedback and modify its plans, purpose, project, etc.?
  

If you are building something and want to make sure it is tested properly first to increase success, contact one of our Expert Guides at Applied Vision Works, Inc. Our guides have over 25 years’ experience in building strong and effective leaders, teams, and organizations to help you on your journey to success and hone your tools needed to keep all your business and personal relationships strong and healthy.

Your success is in plain sight; it just takes determination and action! Contact us for your complimentary session by calling 800-786-4332, or email us at Info@AppliedVisionWorks.com.