Organizations and leaders generally have two main areas of focus. One is whether or not the organization is profitable and the other is the overall purpose of the organization. Prioritizing one over the other can sometimes cause problems to arise. A balance of these two can ensure sustainable growth and results.

We have a client who has been focused on financial rewards for his people (profit). He is starting to see the limits of this profit focus. As his employees are focused on the rewards, they are not as focused on the purpose or the customer, and results can slow. He is now starting to ask what is next: how do we tie our purpose to our profit?

A second example is an organization that is very focused on their customers and has ended up attracting some of the best employees. While this organization is only eight years old, it is producing incredible results.

If the people around us have a sense of a page turning and see the purpose of our mutual endeavor, then it may mean that our profit is tied to our purpose and a balance between the two focal points has been reached. Again, if our audience is applauding a deeper and more meaningful experience that we are creating with them, then balance has been reached. Finally, if our focus is on how to accomplish our purpose with deeper, broader and more meaningful actions, then again balance is reached. All of these translate to “we may be becoming who we truly are!”

• Is your focus on the profit or the purpose?

• How can you introduce elements of both for balance?

• Are you capturing the hearts as well as the minds of those around you?

In looking at organization, our families, and today’s leaders along with the changes occurring in our culture, this has become a very important and serious question. If your organization needs help balancing its focus for both profit and purpose, contact our expert guides by calling 800-786-4332 or email JSabatini@AppliedVisionWorks.com. Your success is in plain sight. It just takes determination and action and only takes 30 minutes to get started!